About SmartFocus The customer has the control, but you have the power to influence

Marketers spend billions on attracting customers, yet more than 70% of first-time interactions with a brand are also the last.

At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay local change depending on the individual making the choice.

Trusted by over 600 customers, the SmartFocus Message Cloud delivers 18 billion personalized interactions annually.

Message Cloud encompasses everything marketers desire from their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's best guess. It allows businesses to eradicate conversion kerbing obstacles, through  email, personalization, marketing intelligence, social insights across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with customers at every treasured touchpoint.

At SmartFocus, we created Message Cloud to redefine context-driven marketing and put an end to marketers asking the common questions:

  • 'Why aren’t our campaigns engaging our customer base?'
  • 'Why is our revenue decreasing when marketing efforts have doubled?'
  • 'Mobile commerce is becoming the norm, how can we keep up?'

It’s not your customer’s job to remember you, but it is your obligation and responsibility to ensure they don’t forget you. Message Cloud will bring customers into contact with your brand, whatever the device, whatever the channel… it’s a personalized and unforgettable experience.


SmartFocus and its Message Cloud is certified by:

ISO 27001 Certification

Key benefits of our ISO 27001 Certification

By achieving ISO 27001 Certification, SmartFocus invested in a significant amount of time and effort, to follow recognized processes in order to increase awareness of risk across our business. It helped drive clear definitions of individual roles and responsibilities for information assets and decision making. And as a result it drove a stronger internal organisation with enhanced control over business assets – covering People, Processes, and Policies. 

ISO 27001 Certification is far reaching in all aspects of IT Governance, Information Handling, Data Protection and Privacy, creating a manageable, efficient methodology based approach to ensure regulatory compliance in these areas. 

ISO 27001 also forms the basis of G-Cloud & PSN Accreditation.
Our prospects and customers can have the assurance that our business has a rigorously managed and documented approach to daily operations.

SIGNAL SPAM Membership

SmartFocus is member of Signal Spam. It is a public-private partnership that allows users to report anything that they consider to be spam in their e-mail client or webmail in order to assign it to the public authority or the professional that will take the required action to fight the reported spam

M3AAWG Membership

SmartFocus is proud to be a member of M3AAWG, the worldwide recognized industry working body, founded in 2004 when it comes to anti-spam policy. The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) is where the industry comes together to work against botnets, malware, spam, viruses, DoS attacks and other online exploitation. It is the largest global industry association, with more than 200 members worldwide, bringing together all the stakeholders in the online community in a confidential, open forum. It ensures cooperative approaches for fighting online abuse.